Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually be in the water you’re treating? In this Quick Tips episode, Mike and Denise Urbans explain ORP (Oxidation Reduction Potential) and why it can be one of the most valuable diagnostic tools for iron, manganese,…

Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy customers. In this Quick Tips episode of It’s Your Water, Mike and Denise Urbans break down the real differences between catalytic carbons and how to apply them correctly in the field. Learn when to use…

Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise Urbans explain distributor baskets, hub & laterals, diffusers, and how design impacts flow, efficiency, and media retention. Show Notes Distribution Systems Explained   water treatment, water filtration, water softener, distribution systems, hub and lateral, distributor…

In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart alternative to traditional GAC and KDF—especially for RO pretreatment, whole-house RO, and systems where biofouling and backwash limits matter. A practical, dealer-focused discussion on cleaner carbon, tighter filtration, and smarter pretreatment design. Trust the Frog!…

Can you mix filtration media or resins in the same tank? In this Quick Tips episode of It’s Your Water, Mike and Denise explain when mixing media can work — and when it leads to serious problems. While it may look like a space-saving shortcut, mixing media often creates backwashing issues, calcification, drain clogging, and…

Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn why zeolite delivers true 5-micron deep-bed filtration and longer filter runs — plus its limits. A fast field-smart guide for dealers. Trust the Frog. Show Notes Quick Tips Zeolite zeolite media, clinoptilolite, Filter-Ag Plus, Turbidex,…

Is it time to repair the water softener—or replace it entirely? Not sure whether to repair or replace the customer’s water softener? This Quick Tip breaks down the key signs of aging resin, chlorine damage, iron fouling, and when a simple rebuild makes sense. We also cover why high-efficiency softeners outperform older units and why…

A fast field guide for dealers and service techs. In this Quick Tip from It’s Your Water, we cover the top reasons a softener stops softening — resin fouling, salt bridging, injector and brine-draw problems, and programming mistakes — plus quick ways to diagnose hardness leakage before the callbacks start. Show Notes – Why Isn’t the…

In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger homeowners are reshaping water treatment. Keeping it Young Part 2  

Mike and Greg Shannon of Westfair Water, Bedford, NY discuss “intrapreneurship” – someone who joins a business and grows it like he owns it! They discuss their mutual passion for the water treatment industry and how important it is to encourage young people to join. Keeping It Young Part 1